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Why your AI visibility score swung overnight (and the 3 numbers that matter)
AI visibility scores vary between runs. How repeated checks and consistent reporting help distinguish trends from daily variation.
Anton PletnovFounder
AI visibility · AEO / GEO · Data & analytics
Your buyers ask AI for recommendations.Help them find your brand.
We track how ChatGPT, Gemini, Perplexity, Grok and Claude describe your brand, review the sources they cite, and improve your website so buyers can find you in AI answers.
Our services
AI Visibility and Answer Engine Optimisation (AEO)
- Diagnostic & AI-preparedness auditLearn where you stand across key AI providers, and what to fix first.
- Technical implementationWe fix the technical problems the Diagnostic finds on your own website.
- Continuous monitoringDaily tracking, weekly reports and optional analyst reviews.
- White-label platform for agenciesAI visibility dashboards and reports under your brand.
AI Visibility & Answer Engine Optimisation (AEO)
AI Visibility
Find out how AI assistants describe and recommend your brand.
When buyers ask AI to compare products or recommend suppliers, your brand may be missing or described incorrectly. We show you where that happens and what you can change.
- 01 / 05
Input
The questions customers are asking about your sector, services & products.
- 02 / 05
Run
ChatGPT, Gemini, Perplexity, Grok, Claude.
- 03 / 05
Capture
Mention rate, share of voice, sentiment, position, and every source domain.
- 04 / 05
Trace
Review sites · directories · forums · press · comparison pages · your own site
- 05 / 05
Output
The gaps in your visibility and what to fix first.
- Prompts
- 75
- Engines
- 5
- Answers naming you
- -
- Source domains
- -
- Ranked gaps
- -
Reduced motion is on. The visualisation is showing its final arrangement.
How we approach Answer Engine Optimisation (AEO)
From the first audit to ongoing monitoring
Diagnose
Establishing where you stand
We check whether AI tools can read your website and understand your company details. We then compare how often your brand and competitors appear in AI answers.
Fix
We sort your tech and content
We fix technical issues and improve the structure of your existing pages, working directly or with your team. We also identify content your team can develop.
Monitor
Track changes over time
We track your priority questions daily, report changes weekly, and review the findings with you each month.
Ready to get started?
Start with a fixed-fee diagnostic, with no ongoing commitment.
Data strategy & consulting
Data strategy & consulting
Decide where to invest in your data.
We assess your data, tools and reporting, then build a costed plan for the improvements your business needs.
Data maturity assessment
An assessment of your team, processes and technology, with the gaps ranked against your business goals.
Technology & platform advisory
Independent advice on platforms that fit your needs and budget.
ROI & business case
Costs, expected returns and assumptions, based on your own data.
Analytics operating model
Clear responsibilities for reporting, data quality and the skills your team needs.
Business intelligence & reporting
Business intelligence & reporting
Reporting for daily decisions and board meetings.
We build dashboards around the questions your team needs to answer, with agreed definitions and consistent data.
Example dashboard
01 / 04
Dashboard design & build
Executive dashboards and operational reports, built in the BI tool you already use.
KPI framework
A shared set of measures, with a definition, target and owner for each.
Automated reporting
Reports that update from your source systems on a schedule.
Leadership & board reporting
Board reports with checked figures, performance trends and commentary.
Web & digital analytics
Web & digital analytics
Tracking you can trust, connected to acquisition, conversion and retention.
We set up and repair analytics so you can understand how people find your website, use your product and become customers.
Analytics platform implementation
Google Analytics, Adobe Analytics, Mixpanel or Amplitude, set up around what you need to measure.
Tag management & tracking
Documented tracking and consent settings, with checks for missing or duplicate events.
E-commerce analytics
Understand how customers find you, where they abandon a purchase and what brings them back.
Product analytics
See which features people use, where they get stuck and which behaviours are linked to retention.
Who we work with
Specialists in e-commerce, SaaS, FinTech and logistics.
We work with growing companies across the GCC and EU.
E-commerce
Conversion tracking, purchase-funnel analysis and marketing attribution.
B2B SaaS
Product analytics, conversion optimisation and churn indicators.
FinTech
Onboarding analysis, transaction analytics and compliance reporting.
Logistics & trade
Operational dashboards, delivery performance and cost tracking.
Who we work with
Funded startups from Seed to Series B and digital-first SMEs with up to 200 employees that need analytics support.
Where we work
Dubai-based and remote-first, serving all GCC markets and the EU. Kick-off, implementation and training run over video; on-site visits by arrangement.
Insights
Latest articles
· Answer-engine optimisation (AEO)
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· Analytics & tracking
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Talk to us about your project.
Book a twenty-minute call to discuss your AI visibility, reporting or analytics.
hello@generaldataworks.com