Web & Digital Analytics
Your website and digital products generate mountains of data every day. We help businesses set up analytics that answer the questions that matter.
Why businesses choose us for web & digital analytics
Digital analytics should be simple. Someone visits your site, you track what they do, you learn from it. But in practice, it's rarely that straightforward. Tracking breaks without anyone noticing. Data doesn't match between platforms. Privacy regulations keep changing. And half the reports you pull raise more questions than they answer. We've spent years untangling these problems for businesses of all sizes. We know how to set up tracking that's accurate, compliant, and actually useful. More importantly, we know how to turn raw data into insights that help you improve your website, your marketing, and your products.
Our digital analytics services
From getting the basics right to uncovering deep insights about user behaviour, we'll help you make sense of your digital data.
Analytics platform implementation
The foundation of good digital analytics is a properly configured platform. Get this wrong and everything built on top of it will be shaky. Get it right and you'll have reliable data you can build on for years.
We implement analytics platforms from scratch or fix existing setups that aren't working properly.Whether you're using Google Analytics, Adobe Analytics, Mixpanel, Amplitude, or something else entirely, we'll make sure it's configured correctly for your specific needs. That means accurate tracking, sensible data structures, and reports that answer your actual questions.
Tag management and tracking setup
Tags are the invisible workhorses of digital analytics. They capture the data that powers your reports, your retargeting, and your understanding of user behaviour. But they can also slow down your site, break without warning, and create privacy nightmares if they're not managed properly.
We set up tag management systems that give you control and visibility over everything firing on your site. You'll know exactly what data is being collected, where it's going, and have confidence that it's all compliant with privacy regulations. When something needs to change, you won't need to wait for a developer.
E-commerce analytics
Selling online means dealing with a unique set of analytics challenges. You need to track transactions accurately, understand product performance, measure marketing effectiveness, and keep an eye on everything from cart abandonment to customer lifetime value.
We help e-commerce businesses set up tracking that captures the full picture. From your first touchpoint to repeat purchases, you'll understand how customers find you, what makes them buy, and what brings them back. More importantly, you'll have the insights to improve each of those stages.
Product analytics
If you've built a digital product, whether that's a SaaS platform, a mobile app, or an online tool, understanding how people use it is essential. Which features get used? Where do users get stuck? What separates your power users from those who churn?
We help product teams set up analytics that answer these questions. You'll understand user behaviour at a granular level, identify opportunities to improve engagement and retention, and have the data to make confident product decisions. No more guessing what users want. You'll know.
Let's make sense of your digital data
Whether you're starting from scratch or trying to fix a tracking setup that's gone off the rails, we can help. Book a discovery call and we'll take a look at what you've got and what you need.
Learn more about web & digital analytics
Practical guidance on tracking, measurement, and turning digital data into business improvements.
