Analytics platform implementation
Set up or repair Google Analytics, Adobe Analytics, Mixpanel or Amplitude around the questions you need answered.
A measurement plan matched to your platform
04 / 04·Web & digital analytics
Next: Who we work with04 / 04 · Audit, then implementation
Web & digital analytics.
We set up and repair analytics so you can understand how people find your website, use your product and become customers. We document what is tracked and check that consent settings match your requirements.
Example
The tracking plan.
Your tracking plan lists each event, when it should be recorded and who owns it. It also documents consent requirements.
Artefact
Example
- checkout_started
- Cart proceeds to payment step — consent-gated, server-side — Owner: E-commerce
- trial_activated
- First core action completed post-signup — Owner: Product
- lead_submitted
- Form completes with a valid work email — Owner: Marketing
Event · Fires when · Owner
What we do
How we can help
Tag management & tracking
Review and manage the tags that collect website data, with documented events and consent settings.
Tag governance and a documented tracking plan
E-commerce analytics
Measure transactions, product performance, cart abandonment, marketing attribution and repeat purchases.
Funnel and attribution reporting, first touch to repeat order
Product analytics
Track feature usage, activation and retention to see where users get stuck or leave.
An event model tied to activation and retention
How it runs
How the project works
- 01
Audit
What is tracked today, what is broken, and where the data disagrees.
- 02
Measurement plan
The events, parameters and owners that answer your actual questions.
The tracking plan
- 03
Implement or repair
New tagging, or fixing what already exists — whichever the audit calls for.
- 04
Validate
Check that events are recorded correctly in each reporting platform.
- 05
Hand over
Give your team the tracking plan and instructions for maintaining it.
The tracking plan, yours to maintain
Working with us
Audit, implementation and support
- Audit
- Fixed scope
- Implementation
- A defined engagement, scoped from the audit
- Ongoing governance
- Month to month
- Privacy
- Consent-mode, regional rules, server-side where needed
Fit
Who this suits.
This works when
- Numbers do not match between platforms and nobody trusts the dashboard
- Product teams are deciding on instinct rather than usage data
- You are launching a new site or product and want tracking built in from day one
Before you start
- Campaign management and creative production are outside this service.
- We assess any underlying data issues before adding tracking.
FAQ
Questions we get asked.
We work with Google Analytics, Adobe Analytics, Mixpanel and Amplitude. The choice depends on your needs and budget.
We assess it when browser tracking loses data or when you need more control over data handling. The audit identifies whether it suits your setup.
Consent-mode by default, tuned to the regions you operate in. Nothing fires ahead of consent, and the tracking plan documents exactly what is gated.
Yes. Where appropriate, shared user identifiers connect acquisition and product events so you can analyse activation and retention.
Reading
Learn more about web & digital analytics
· Analytics & tracking
Why your AI visibility score swung overnight (and the 3 numbers that matter)
AI visibility scores vary between runs. How repeated checks and consistent reporting help distinguish trends from daily variation.
· AEO / GEO
Your Google rank says nothing about whether AI recommends you
Search rankings and AI recommendations measure different aspects of brand visibility. How to track both.
· Analytics & tracking
The optimal data stack for a vibe-coded startup
A practical analytics setup for early-stage founders who need to understand product usage without hiring a data team.
Services
Other ways we can help
Let's make sense of your digital data.
Book a call to discuss what you need to track or what is wrong with your current setup.