Data strategy & consulting
You know data matters. But knowing where to start, what to invest in, and how to measure success? That's where things get tricky. We help businesses build data strategies that deliver results.
Why businesses come to us for data strategy
Most companies we work with aren't starting from zero. They've got data scattered across spreadsheets, CRMs, and various tools. They've probably tried a few things that didn't quite stick. What they're missing is a clear picture of where they stand today and a realistic roadmap for where they want to be. That's exactly what we provide. No jargon-filled slide decks that gather dust. No technology recommendations driven by platform lock-in. Just honest, practical advice from people who've helped businesses like yours make sense of their data.
Our data strategy services
Whether you're just starting your data journey or looking to level up, we've got services designed to meet you where you are.
Data maturity assessments
Before you can plan where you're going, you need to know where you stand. Our data maturity assessments give you an honest, comprehensive view of your organisation's data capabilities across people, processes, and technology.
We'll benchmark you against industry standards and identify the specific gaps holding you back. More importantly, we'll show you which improvements will have the biggest impact on your business goals. No generic frameworks or one-size-fits-all recommendations. Just a clear picture of your current state and a practical path forward.
Technology and platform advisory
The data technology landscape is overwhelming. New tools launch every week, each promising to solve all your problems. Vendors tell you their solution is perfect for your needs. Meanwhile, you're trying to figure out what actually makes sense for a business your size with your budget.
We cut through the marketing and help you make technology decisions you won't regret. Our recommendations are based entirely on what's right for your specific situation. We don't have partnerships with vendors or incentives to push particular products. We just want to help you build a technology stack that grows with your business.
ROI and business case development
Getting budget for data initiatives means proving the value. And proving the value means speaking the language of finance teams and executives who've seen plenty of projects that promised big returns and delivered headaches instead.
We help you build business cases that hold up to scrutiny. Not inflated projections or best-case-scenario thinking. Real, defensible numbers based on your actual data and achievable outcomes. The kind of business cases that get approved and then actually deliver what they promised.
Let's talk about your data strategy
Book a discovery call and we'll help you figure out the best next step for your business. Just a straightforward conversation about where you are and where you want to be.
Learn more about data strategy
Dive deeper into data strategy topics with insights from our team. Practical advice you can apply to your business today.
Product analytics in 2026: Five tactics from last year that won't work anymore
The analytics playbook that worked in 2025 is already broken. Third-party cookies are gone, vanity metrics can't answer the questions that matter, and teams still running basic GA4 setups are making decisions on incomplete data. Here's what growth and product teams need to stop doing, and what actually works now.
How many KPIs is too many?
Research shows people can effectively process only five to nine pieces of information at once. Yet most leadership dashboards display dozens of metrics, creating decision fatigue rather than clarity. The sweet spot for KPIs sits between five and ten, with no more than seven in your primary view. The goal is to focus on the metrics that will actually change what you do next.
Why Data Doesn’t Improve Decisions And What Leaders Must Change
Despite heavy investment in data, dashboards, and analytics talent, many leaders still struggle to make confident decisions. Successful organisations reverse this logic by starting with the decision, then identifying only the data required to support it. Ultimately, data creates value only when it enables better decisions—leadership’s role is to design those decisions deliberately.