· AI & innovation
This post walks through what we learned auditing a new UAE law firm's AI visibility, why their ERP web-builder-based website left them in an AI blind spot, and what brand and marketing leaders should be doing about their own infrastructure before it's too late.
· AI & innovation
A study of 3,000 U.S. adults found that suspected AI content was rated less trustworthy and less authentic. That perception also affected nearby ads.
· AI & innovation
New research is upending conventional wisdom about the use of AI in advertising. When AI was given full creative control ads outperformed human-made versions by 19%. When AI was relegated to only tweaking human work, performance dropped. The implications may be uncomfortable for some. Here's what the research means for marketers thinking about how they should integrate Gen AI within their creative workflows.
A fixed-fee diagnostic across five engines, with a 90-day roadmap.
