12 February 2026AI & innovation
Customers can tell your content is AI generated and it's hurting your brand
A study of 3,000 U.S. adults reveals that even the suspicion of AI-generated content is enough to erode audience trust. Readers rate suspected AI content 48% less trustworthy and 57% less authentic. That negative perception spreads to the ads displayed alongside it. Here's what the findings mean for your content strategy and your brand.
