25 June 2026Analytics & tracking
Why your AI visibility score swung overnight (and the 3 numbers that matter)
One example made the rounds in the marketing community this year. A single brand's share of voice for one prompt read 25% in the morning, 63% by lunch, and 43% by the evening. Same engine, same question, same day, no change to the brand at all. That's a 38-point swing while everyone was at their desks. If you'd screenshotted the morning number for a report, you'd have told a very different story than the lunchtime one.
