· Analytics & tracking
Why your AI visibility score swung overnight (and the 3 numbers that matter)
AI visibility scores vary between runs. How repeated checks and consistent reporting help distinguish trends from daily variation.
Insights
Analytics & tracking.
Tracking customer behaviour and checking the quality of your data.
· AEO / GEO
Your Google rank says nothing about whether AI recommends you
Search rankings and AI recommendations measure different aspects of brand visibility. How to track both.
· Analytics & tracking
How many KPIs is too many?
How to choose a manageable set of KPIs and keep your dashboard focused on the decisions it needs to support.
· Analytics & tracking
The optimal data stack for a vibe-coded startup
A practical analytics setup for early-stage founders who need to understand product usage without hiring a data team.
· Analytics & tracking
Five web analytics platforms SMEs should consider in 2026
A comparison of Google Analytics, Matomo, Hotjar, Fathom and HubSpot for small and medium-sized businesses.
Measure it rather than read about it.
A fixed-fee diagnostic across five engines, with a 90-day roadmap.