· Answer-engine optimisation (AEO)
Your brand's Reddit problem is now a GEO problem
Reddit comments can influence AI recommendations about your brand. How to assess the threads being cited and monitor changes.
· Data strategy
Product analytics in 2026: Five tactics from last year that won't work anymore
A review of tracking quality, first-party data, dashboard design and predictive analytics for product teams.
· Analytics & tracking
How many KPIs is too many?
How to choose a manageable set of KPIs and keep your dashboard focused on the decisions it needs to support.
· Digital performance
Why Data Doesn’t Improve Decisions And What Leaders Must Change
Start with the decision your team needs to make, then identify the data and analysis required to support it.
· Digital performance
The Metric Trap: Why KPIs Can Distort Decision Quality
Targets can encourage behaviours that improve a metric while harming the business. How to review the incentives and context behind your KPIs.
Measure it rather than read about it.
A fixed-fee diagnostic across five engines, with a 90-day roadmap.