Answer-engine optimisation (AEO)

Guides, tips, stories about building and executing winning answer engine optimisation (AEO) strategies.

Featured Image for 7 things you need to know about AI brand visibility tracking
26 February 2026Answer-engine optimisation (AEO)

7 things you need to know about AI brand visibility tracking

Tracking your brand's visibility on AI chat platforms isn't as simple as counting mentions. Hidden settings, prompt phrasing, and model differences all influence the results in ways most marketing teams don't expect. Here's what to know before you trust the numbers.