Frequently Asked Questions

Yes. This is actually our sweet spot. Many of our clients come to us with either:

• No tracking beyond basic pageview counts
• A Google Analytics property that was created for them but never configured
• Scattered data across platforms with no unified view

We handle everything from initial implementation to training your team. You don't need existing analytics infrastructure or an in-house data person to work with us.

We serve all GCC markets (Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Qatar) and the EU.

Our delivery model is remote-first: we conduct kickoff, implementation, and training via video call, with dashboards and reports accessible 24/7. For custom implementation clients we include quarterly on-site visits for strategy sessions and team workshops.

That's exactly who we built General Dataworks for. You don't need a data analyst, BI specialist, or technical marketing team.

We handle all technical planning, configuration, and maintenance. What we need from you is:

• A point of contact who can grant tool access
• 2-3 hours per month for check-ins and training
• Clarity on what business questions you need answered

Our goal is to give you insights you can act on not dashboards that require a data scientist to interpret.

We specialise in four core industry sectors:

• E-commerce: Conversion tracking, purchase funnel analysis, marketing attribution
• B2B SaaS: Product analytics, conversion rate optimisation, churn indicators
• FinTech: User onboarding optimisation, transaction analytics, compliance reporting
• Logistics & Trade: Operational dashboards, delivery performance, cost tracking

We work with growth-stage companies across the GCC and EU regions, typically:

• Funded startups (Seed to Series B) with $2-50M in revenue
• Digital-first SMEs with up to 200 employees
• Companies investing in digital marketing but lacking visibility into what's working

Our clients are usually e-commerce brands, B2B SaaS companies, FinTech platforms, and logistics/trade businesses ready to make data-driven decisions but lacking the internal expertise or bandwidth to commit a dedicated team for building-out analytics capabilities.

The value you get depends on two factors:

1. Data volume: Time to first meaningful insights depends on how much user data your business generates. Higher-traffic sites and applications see results faster.

2. Action on insights: Return on investment ultimately depends on decisions you make based on the insights we provide and how quickly you implement our recommendations.

What we commit to:

• Working analytics infrastructure within agreed timelines
• Clear, actionable dashboards your team can use
• Regular insights and recommendations based on your data
• Honest assessment of what the data shows

We tie our work to your business KPIs and review progress regularly. If we're not delivering value we'll tell you.

Yes. We have packages designed exactly for pilots and trials for a one-time fee with no ongoing commitment:

• Analytics Audit: We review your current setup and deliver a prioritised roadmap
• Dashboard MVP: We build a working dashboard within 21 days so you can evaluate our work

Many clients use a pilot or trial to test our approach before committing to a retainer. There's no obligation to continue. Ask about current promotional offers that we may be offering.

We require cleared payment of 50% of the value of your setup fees before beginning work. This ensures we can dedicate resources to your project without delay.

• Setup fee: 50% due before work begins based on agreed scope of work
• Monthly retainer: Billed monthly in advance
• Payment methods: Credit card (Stripe), bank transfer
• Invoicing: Issued on the 1st of each month, due within 30 days

No. Our standard terms are:

• Minimum commitment: 3 months. To allow time for implementation and initial results
• After initial term: Month-to-month. Extend as needed with 30 days notice to cancel

We believe in earning your business monthly and not locking you in.

In most cases, no. The tools we implement (Google Analytics, Google tag Manager, Looker Studio) are free or very low cost for the majority of businesses.

In the case of third-party integrations some connectors may have licensing or usage fees.

We'll flag any potential additional costs during our discovery before you commit. Any tools requiring paid subscriptions remain your responsibility to procure.

For our Starter and Growth packages the process and timeline usually looks like this:

Discovery & Access

• Kickoff call (60-90 min): Align on goals, KPIs, and priorities
• You grant access to existing analytics and data platforms
• We complete technical audit

Implementation

• Google Analytics configuration and Google Tag Manager container publishing
• Event tracking implementation plan
• Initial dashboard build

Review & Training

• Dashboard walkthrough and refinement
• Team training session (45 min)
• Documentation handover

Ongoing

• Regular reporting and optimisation
• Check-ins per your package tier

We're significantly faster than traditional consultancies because we use proven frameworks and focus exclusively on analytics vs. trying to sell you adjacent services.

You'll have a dedicated point of contact for your account. No support tickets or call centres.

• Primary channels: Teams, Slack, email and Whatsapp
• Video calls: Zoom, Microsoft Teams or Google Meet for scheduled sessions

To complete implementation, we need access to:

• Google Analytics: Admin access to your Google Analytics property (we can help create one if needed)
• Google Tag Manager: Admin access (or we can create a new container)
• Website: Ability to have Google Tag Manager code added to your site (one-time, usually via your developer or CMS/hosting platform)
• Ad platforms: Viewer access to Google Ads, Meta Ads, etc. for attribution reporting

We provide step-by-step instructions for granting access and can walk you through it on a call.

Minimal. We've designed our process to respect your team's bandwidth.

Total first-month commitment will total approximately 4-5 hours.

Usually within 21 days from kickoff. We prioritise getting a working MVP dashboard live quickly so you can:

• Start seeing real data immediately
• Provide feedback before we build further
• Demonstrate progress to internal stakeholders

We refine and expand from there based on your input. Note: The depth of insights depends greatly on how much user data flows through from your platforms during this period. Higher traffic volumes means faster results.

Our primary working language is English, which covers:

• All client communication
• Dashboard interfaces and reports
• Documentation and training

Dashboards can display Arabic data (product names, locations, etc.) without issue. If Arabic-language reporting is critical for your stakeholders please mention this during discovery so we can discuss the available options.

Yes. Any on-site visit needs to be scheduled in advance. Two weeks notice will be required for visits outside of the UAE.

On-site visits are charged separately from packages and costs will depend on specific country and season.

Additional on-site visits can be arranged at cost for any service tier. We're Dubai-based, making GCC travel straightforward.

Yes. We are based in the GCC and have built our practice specifically around GCC market needs:

• Understanding of regional business practices and decision-making
• Awareness of local digital landscape and consumer behaviour
• Experience with regional platforms and providers
• Sensitivity to cultural and regulatory considerations

Our focus on the GCC markets means we're not trying to apply generic global playbooks to your requirements.

We are based in Dubai, UAE and operate on GCC business hours and working days:

• Core hours: 9am - 6pm GST (Sunday-Thursday)
• Response times: Within 24 hours during the work week
• Scheduling: We can accommodate client time zones for calls if arranged in advance

For EU clients we maintain overlap during morning hours and can schedule calls accordingly during this period.

Our Starter package includes:

• Google Analytics configuration: Full property configuration optimised for your business
• Google Tag Manager setup: Container with up to 10 core events tracking key user actions
• Looker Studio dashboard: Custom-built reporting dashboard with your key metrics
• Documentation: Setup guide and event tracking reference for your team
• Training session: 45-minute walkthrough so your team can use the dashboard independently

Higher tiers (Growth and Enterprise) add conversion optimisation, A/B testing frameworks, and predictive analytics, etc.

Both options are available:

One-time projects: Our packages deliver specific outcomes - an audit, an implementation plan, a dashboard, or a testing framework - without ongoing commitment. We occasionally offer promotional discounts on these packages.

Retainer engagements: Our Starter, Growth, and Enterprise packages include ongoing support: regular reporting, continuous optimisation, and access to our team for questions and guidance.

Most clients start with a pilot or one-time project to test our work quality then move to a retainer once they see results.

Our dashboards are built in Looker Studio (a popular business intelligence tool from Google) and designed for non-technical users.

A typical dashboard includes:

• Traffic overview (sources, trends, geography)
• Conversion funnel visualisation
• Key event tracking (signups, purchases, enquiries)
• Marketing channel performance
• Custom metrics specific to your business

Sample dashboards are available on request.

To set clear expectations our analytics services do not include:

• Advertising management: We track and report on ad performance but don't run campaigns
• Creative production: We don't design ads, landing pages, or marketing assets
• Website development: We don't build or modify websites
• Third-party tool subscriptions: Any tools requiring paid subscriptions remain the client's responsibility
• 24/7 support: Our team operates during GCC business hours 9am - 6pm (Sunday-Thursday)

Yes. We use Looker Studio's native connectors for most integrations. Currently there are over 1000 available. See the Google Looker Studio Connectors Catalogue for details. Many are free to use but some may incur additional license and usage fees.

In cases where complex ETL, data cleaning and warehousing is required we can develop a custom project plan to suit you needs.

We take data privacy and security seriously:

• Access: We only request the minimum access needed to complete work
• Storage: We don't store or process your data outside of the platforms you own and control
• Compliance: Our implementations follow privacy-first design principles
• Confidentiality: All client information is treated as confidential and is ringfenced

For clients with specific compliance requirements (PDPL, GDPR, etc.), we can discuss additional measures during discovery.

Absolutely. You own and control everything:

• All tracking is configured in your Google Analytics and Google Tag Manager accounts
• All dashboards are built in your Looker Studio account
• All documentation is yours to keep

If you stop working with us everything continues to function. We can also provide handover documentation for your internal team or next agency.

We don't believe vendor lock-in is a viable business model. So we don't do it.

Yes. We can work with most major platforms:

• E-commerce: Shopify, WooCommerce, Magento, Salesforce, custom builds
• CMS/DXP: Wordpress, Webflow, Framer, Duda, custom sites.
• Apps: iOS, Android

Our implementation approach adapts to your platform. We can adjust our methods based on your specific setup.

This is common. Many companies have Google Analytics properties that were set-up for them as part of a website or application build but it was never properly configured.

We offer two services specifically focused on fixing incorrectly configured setups.

• Analytics Audit: We assess your current setup, identify gaps, and provide a prioritised remediation plan
• Analytics Remediation: We reconfigure your existing property correctly, preserving historical data where possible

Either way we'll get your tracking working properly.

Your account will be managed by one of our founders and be supported by our specialist analytics team.

• Founders: Handle strategy, planning, client relationships, and quality assurance
• Analytics specialists: Execute implementation, build dashboards, configure tracking

We're a focused team not a large agency. You'll know exactly who's working on your project and have direct access to them.

We're based in Dubai, UAE and align with common GCC working hours.

• Business hours: 9am-6pm GST, Sunday-Thursday
• On-site visits: On demand with two weeks notice

Yes. Our team holds current training and certifications on our primary delivery platforms including:

• Google Analytics
• Google Tag Manager
• Looker Studio

We maintain active certifications and stay current with platform updates.

We address concerns directly:

• During implementation: We iterate based on your feedback until the deliverable meets agreed specifications
• During retainer period: Monthly check-ins ensure we're aligned; and you can cancel with 30 days notice after the initial 3-month term
• Quality issues: If our work doesn't meet professional standards we'll fix it at no additional cost

Our business depends on client success and referrals. If something isn't working we want to know immediately so we can put it right.

Yes. Once we've had an initial conversation and confirmed mutual fit we can connect you with relevant references.

We typically arrange reference calls after the discovery stage, so we can match you with clients in similar industries or with comparable challenges.

Our founders bring extensive experience in digital analytics, marketing technology, and business intelligence.

We established General Dataworks to address a gap we saw in the market: growing companies in the GCC and EU need sophisticated analytics capabilities to compete but can't justify enterprise consulting fees or don't have time for lengthy implementations.

We've built our offering on proven frameworks we've developed and refined across multiple client engagements and industry sectors.