About
Frequently asked questions.
Answers to common questions about working with General Dataworks.
Fit & relevance
Do you work with companies that have no analytics setup?
Yes. We can set up tracking and reporting from scratch or repair an existing setup. We also train your team to use it.
Which markets do you serve?
We serve all GCC markets (Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Qatar) and the EU.
Our delivery model is remote-first: we conduct kickoff, implementation, and training via video call, with dashboards and reports accessible 24/7. For custom implementation clients we include quarterly on-site visits for strategy sessions and team workshops.
What if we're a small team with no data person?
We handle technical planning, configuration and maintenance. We need a contact who can arrange access, explain your business questions and allow two to three hours a month for reviews and training.
Do you have experience in my industry?
We specialise in four core industry sectors:
- E-commerce: Conversion tracking, purchase funnel analysis, marketing attribution
- B2B SaaS: Product analytics, conversion rate optimisation, churn indicators
- FinTech: User onboarding optimisation, transaction analytics, compliance reporting
- Logistics & Trade: Operational dashboards, delivery performance, cost tracking
What type of companies do you work with?
We work with growing companies across the GCC and EU, including funded startups from Seed to Series B with $2–50M in revenue and digital-first SMEs with up to 200 employees.
Pricing & investment
What results can I expect?
We agree the implementation, reports and timelines before starting. The findings depend on how much data your business generates. Business results also depend on the changes you make using that data.
Do you offer pilot or trial projects?
Yes. One-off options include an analytics audit with a prioritised plan, or an initial working dashboard within 21 days. There is no obligation to continue with a monthly service.
What are your payment terms?
50% of the setup fee is due before work begins. Monthly retainers are billed in advance. Invoices are issued on the first of the month and are due within 30 days. We accept credit cards through Stripe and bank transfers.
Do you require long-term contracts?
Ongoing services have a three-month minimum, then continue month to month with 30 days' notice to cancel. One-off projects have no ongoing commitment.
Are there any additional costs I should budget for?
Some tools and data connectors carry subscription or usage fees. We identify these before you commit. You purchase any required third-party subscriptions directly.
Process & timeline
What's the onboarding process?
We start with a 60 to 90-minute call to agree goals and arrange access, then audit your setup. Implementation covers tracking and the initial dashboard. We finish with a review, a 45-minute training session and documentation. Ongoing reporting and reviews depend on your agreed scope.
How long does implementation take?
We agree the timeline after reviewing your systems and requirements. An initial working dashboard is usually ready within 21 days of kickoff.
How do we communicate during the project?
You have a dedicated contact. We use Teams, Slack, email or WhatsApp, with scheduled calls on Zoom, Teams or Google Meet.
What access do you need from us?
Access depends on the scope. A typical analytics implementation needs:
- Google Analytics: Admin access to your Google Analytics property (we can help create one if needed)
- Google Tag Manager: Admin access (or we can create a new container)
- Website: Ability to have Google Tag Manager code added to your site (one-time, usually via your developer or CMS/hosting platform)
- Ad platforms: Viewer access to Google Ads, Meta Ads, etc. for attribution reporting
We provide step-by-step instructions for granting access and can walk you through it on a call.
How much of my team's time is required?
Allow approximately four to five hours in the first month for kickoff, access, reviews and training.
How soon will I see my first dashboard/report?
Usually within 21 days of kickoff. We review the first version with you and refine it from your feedback. The depth of analysis depends on the volume of data available.
Regional/GCC specific
Do you work in Arabic?
We work in English for communication, reporting, documentation and training. Dashboards can display Arabic data. Tell us if you need Arabic-language reporting so we can discuss the options.
Can you visit on-site if needed?
Yes, by arrangement. Visits outside the UAE require two weeks' notice. Visits are charged separately unless included in your agreement, with costs confirmed in advance.
Do you understand GCC market specifics?
We are based in Dubai and work with GCC businesses, regional platforms and providers. We discuss local reporting, language and regulatory requirements when scoping your project.
What time zone do you operate in?
Our hours are 9am to 6pm GST, Sunday to Thursday. We usually respond within one working day and can arrange calls to accommodate your time zone.
Services & deliverables
What's included in your analytics setup?
Our initial setup includes Google Analytics configuration, Google Tag Manager with up to ten core events, a Looker Studio dashboard, documentation and a 45-minute training session. Conversion optimisation, testing and predictive analytics can be scoped separately.
Do you provide ongoing support or just setup?
Both. We offer one-off audits and implementation projects, plus ongoing reporting, optimisation and support. We agree the scope before work begins.
What does a typical dashboard look like?
A typical dashboard shows traffic sources, conversion steps, signups or purchases, and marketing channel performance. We choose the measures around your business questions. Sample dashboards are available on request.
What's not included in your services?
Our analytics services exclude advertising management, creative production and website development. Third-party subscriptions are paid separately. Support is available during our business hours, 9am to 6pm GST, Sunday to Thursday.
Technical & data
Can you integrate data from multiple sources?
Yes. We use available connectors where suitable and scope custom data integration, cleaning or warehousing when needed. Some connectors have licence or usage fees.
How do you handle data privacy and security?
We request only the access needed for the work and keep your data in platforms you own and control. Client information is confidential. We discuss any specific privacy and security requirements before implementation.
Will we own the dashboards and data?
Yes. Tracking and dashboards are configured in your accounts, and the documentation is yours. They continue to work if you stop working with us. We can also arrange a handover to your team or another agency.
Do you work with Shopify/Wordpress/custom platforms?
Yes. We work with Shopify, WooCommerce, Magento, Salesforce, WordPress, Webflow, Framer, Duda and custom websites, as well as iOS and Android apps.
What if we already have Google Analytics but it's not set up properly?
We audit the existing property, identify what is missing or incorrect, and provide a repair plan. We can then reconfigure it, preserving historical data where possible.
Trust & credibility
Who will actually work on my account?
One of our founders manages your account and leads strategy and quality assurance. Analytics specialists handle tracking, implementation and dashboards. You have direct access to the team.
Where is your team located?
We are based in Dubai, UAE. Our hours are 9am to 6pm GST, Sunday to Thursday. On-site visits are available by arrangement.
Are you certified in the tools you use?
Our team holds training and certifications in Google Analytics, Google Tag Manager and Looker Studio.
What happens if I'm not satisfied?
Raise the issue with your account contact. We revise deliverables to meet the agreed specifications and correct quality issues at no additional cost. Ongoing services can be cancelled with 30 days' notice after the initial three-month term.
Can I speak with a current or past client?
Yes. After an initial call, we can arrange relevant references from clients in similar industries or with comparable projects.
Still have questions?
Ask directly. Twenty minutes, and an honest answer on whether we can help.