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Insights, guides, and updates from the General Dataworks team

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Featured Image for The optimal data stack for your vibe-coded your startup

19 January 2026Data strategy

The optimal data stack for a vibe-coded startup

Featured Image for How many KPIs is too many

19 January 2026Digital performance

How many KPIs is too many?

Featured Image for Five web analytics platforms every SME should consider in 2026

13 January 2026Analytics & tracking

Five web analytics platforms SMEs should consider in 2026

Image for Why Data Doesn’t Improve Decisions And What Leaders Must Change

12 January 2026Digital performance

Why Data Doesn’t Improve Decisions And What Leaders Must Change

Image for The Metric Trap: Why KPIs Can Distort Decision Quality

12 January 2026Digital performance

The Metric Trap: Why KPIs Can Distort Decision Quality

Image for AI Doesn't Need Your Help: New Research Suggests Humans Make Ads Worse

12 January 2026AI & innovation

AI Doesn't Need Your Help: New Research Suggests Humans Make Ads Worse

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